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Saturday, September 14 • 3:00pm - 4:15pm
Pushing the Product: Music Supervision for Marketing

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People engage with countless brands – consumer, lifestyle and media – everyday. We are inundated with both passive and overt messaging meant to promote desire, joy, intrigue, exclusivity, respect, likability, wonder....the list goes on and on. Music plays an integral role in developing and shaping that emotional impact across all types of marketing, whether it be in a summer blockbuster trailer, promo for a new TV series, commercial for a trusted household brand or a worldwide ad campaign crafted to sell a company’s identity and vision. While all of these creators are inherently trying to “sell” you something, the methodology for promoting a product, film, corporation or television show is vastly different. In this panel, we will have a Music Supervisor from each of the marketing realms – ads, trailers, promo and branding - discuss how their respective creative processes are like/unlike and what it takes to properly sell their “products” through music.

Moderators
avatar for Rebecca Rienks

Rebecca Rienks

Music Supervisor, NBC Entertainment,Television Music
Rebecca Rienks’ career spans fifteen years and 120+ film, television and soundtrack credits, ranging from low-budget documentaries and critically lauded indie projects to worldwide ad campaigns and Oscar-winning films.  For the last eight years, she has been concepting, curating... Read More →

Speakers
avatar for Angela Asistio

Angela Asistio

Music Supervisor, Associate Producer, Music And Strategy
avatar for Chase Casanova

Chase Casanova

Producer + Music Supervisor, Mark Woollen & Associates
CHASE CASANOVA is a Producer and Music Supervisor at Mark Woollen & Associates, who has worked on campaigns such as BIG LITTLE LIES, THE FLORIDA PROJECT, MANCHESTER  BY THE SEA, THE REVENANT, and BIRDMAN. The Texas native earned his Radio-Television-Film degree from The University... Read More →
avatar for Rochelle Holguin

Rochelle Holguin

Vice President, Creative Music Strategy, MTV VH1 CMT BET LOGO + WHOSAY Viacom Media Networks
Rochelle Holguin is Vice President, Creative Music Strategy, Viacom Music Brands: MTV, VH1, BET, Logo + CMT.  She oversees music supervision for content creators across programming, marketing, digital as well as the recently launched MTV studios business. Rochelle also spearheads... Read More →
avatar for Brenda Lee Lau

Brenda Lee Lau

Owner/Chief Creative Officer, A Bunch of Productions
Award winning writer/producer/director Brenda Lee Lau is best known for creating Entertainment Marketing campaigns for Network Television Programs including The Good Doctor, How To Get Away with Murder, Grey's Anatomy, The Oscars, Nashville, Once Upon A Time, Castle, Desperate Housewives... Read More →


Saturday September 14, 2019 3:00pm - 4:15pm PDT
6. Industry Hall (1060)